While marveling at the numerous historical sites and cultural relics in and around the city, tourists are also interested in shopping in Xian. Apart from the daily goods, there are a number of local products, including food, wine, Chinese calligraphy and pictures as well as vivid handicrafts.

Souvenirs
Xi'an souvenirs include small copies of terracotta warriors, wood-carved Buddhas and dragons, Tang Tricolored Pottery, hand made paper cut (by many regarded as the most important arts form in Xi'an), all other kind of folk art and also fake western products.

Terracotta Warriors. If you are visiting the Terracotta Warriors, be prepared to meet some of the most hardcore hawkers you are likely to meet anywhere. If you keep quiet, they will usually bargain themselves down in front of you in desperate pleas for your money. A box of 15cm high Terracotta warriors cost ¥5-10 (if you're lucky) or ¥15-25 (more likely) even if they offer it to you for ¥45. Wood-carved Buddhas and Dragons for about the same. They are fortunately kept at a distance from the actual site. Many travelers report enjoying this experience. It is definitely not a reason to avoid seeing the Terracotta Warriors. The exit from the pit areas to the parking lot leads through long avenues lined with souvenir stalls and shops. The barkers will try to get your business, but are not as aggressive as the touts at the entrance or immediate exits.  

Bazaar Area, (Behind the Drum Tower in the Muslim Quarter around the Great Mosque). The best place to buy souvenirs in the city center is the bazaar area. The seller usually offers you a very high price, and even if you bring them down by 50%, they will still make a big profit. This is also a good place to buy folk art, specifically folk style block prints in a single shop which go for about ¥50 if you can stand bargaining when the older gentleman artist himself is standing right there. This area is also full of fake name-brand products like watches, bags, clothes. Bargain hard. Shop owners will typically sell such fake branded products to expatriates at three times the price they offer to Chinese people. For instance, a Louis Vuitton wallet going at 80 yuan will be touted to Westerners at 200 plus yuan. If your haggling skills are exceptional, you can bring down the price to a mere 30 yuan.  edit
Calligraphy Street , (Near South Gate inside the city wall towards the east, walking down South Street on the left side, continue to where the road splits in front of South Gate and turn left to find the entrance gate next to a small pagoda, midway do a slight dog leg to the right, at the far end is the Forest of Steles). This is another souvenir shopping area. Less hectic than the Muslim Quarter.

Tang Tricolored Pottery Factory . Tang Tricolored Pottery is a style that was lost and has now been recreated from pieces of pottery found in tombs. It is graphic in image and eye-pleasing in color. The factory recreating the style offers over 100 varieties of items, like statues, animals and utensils.  edit

Clothes
Xi'an is a great place to buy clothes.
East Street (Dong Dajie), (The eastern of the four big streets descending from the central Bell Tower). Has regular fashion shops.  

South Street (Nan Dajie). Has finer clothes and shoes, and is home to boutiques like Prada, Louis Vuitton, Gucci and Marc Jacobs.  

Baihui Market , (In Xiaozhai, ¥10 by taxi from the city center). Local youngsters shop here. It is one of those fake-brand markets. Sport shoes should be less than ¥150, pullovers and nice jeans sometimes less than ¥100, lots of cheap fashion accessories. This is also a great place for DVDs and CDs but understand these are mostly pirated copies.  

Kangfu Road, (Outside the east city wall, straight through the Northeast Gate). A great place for a bargain. Nothing is (bargained for) over ¥50 and most clothes can be bargained down to about ¥20 if you are really aggressive. But this place is full of poor quality stuff.  edit
Shida Lu. A trendy place to shop in a largely student populated area in the south of the city. Shida Lu has lots of hair salons, and clothing botiques.  edit
Century Ginwa. This luxury shopping mall has two locations in Xi'an. One downtown by the Drum Tower, the other in Gaoxing on Keji Lu.  edit

Books
Foreign Language Bookstore  The best place to hunt down an English language novel or book is the Foreign Language Bookstore. Almost every major city in China has one these days, but don't expect to be overwhelmed by the fabulous selection of English books – whether in Xi'an or in any city in China. Expect to find a handful of popular novels and classic prose. You'll also find bucket loads of English language text books and dictionaries for studying purposes.